Background:
Mobile applications on child health and development are available resource for improvement of parental capacities and promotion of positive family environment. Mob app “Bebbo” is comprehensive interactive guide for parents and offers different functionalities as daily reads, monitoring child development, reminder for preventive checkups and immunization, advices for stimulation child development. The application was created based on the prototype of the application “Hello Baby - Your companion in parenthood” developed by UNICEF in Serbia and the Institute for Public Health with the Nordeus. The UNICEF regional office for Europe and Central Asia enabled the application to be improved and to cross the borders of Serbia and start living under the new, international name “Bebbo” in as many as 11 countries and territories, in 19 language variants. Objective of this paper is to present utilization of mobile application.

Method:
Retrospective analysis of data on mob app utilization in Serbia between Oct 2021 and Nov 2022. Data were available through mob app statistics.

Results:
More than 39000 users downloaded mob app from Play store and App store. Most of them are parents, mainly mothers of newborns and infants. Articles that raised most of the attention of users were about child development, nutrition and breastfeeding, health and wellbeing, immunization, play and learning, responsive parenting, safety and protection. Most popular games were about stimulation of motor development, language and communication, and socio emotional development. Most of users was interested in monitoring of child milestones, and less in measuring of child growth. Functionalities on child checkups and immunization has been also utilized.

Conclusion:
The mobile application „Bebbo“ was used by parents for various contents of importance for childrens health. Aspect of child development was most prominent through articles and functionalities most used. Data on mobile app utilization is important tool for further content management.