Background:
The antimicrobial resistance of microorganisms is a global issue. According to the WHO, in 2019 this phenomenon was one of the leading causes of mortality, with 5 million deaths associated. In this way, the FACENS University Center of Sorocaba/SP promoted an extension activity with academics from health courses, using digital technologies.

Aim:
Elaborate an Educational Campaign in Public Health on the rational use of antimicrobials and sustainable consumption, using innovative pedagogic tools. METHODS: The students carried out a survey, in their homes, on personal hygiene and sanitizing products with antimicrobials. Next, they carried out a conversation circle, a directed study with the support of scientific texts and a Task-Based Learning (TBL) about “Mechanisms of Action of Antimicrobials and Resistance”. The subject “Control by Physical and Chemical Agents” was taught with the method Learning Stations and the subject “Bacterial Genetics” with the method Phillips 66. Finally, the students elaborated texts based on the studied content, which were adapted for communication in digital platforms.

Results:
Biomedicine and Dentistry students produced a successful educational campaign on the rational use of antimicrobials and the consumption of antimicrobial-free products. Ten videos were produced and released for the TikTok network and an interview for the YouTube channel, complementing the classroom knowledge, with the perspective of Public Health in Sorocaba/SP.

Conclusion:
The activities were important for the awareness and sensitization of academics about possibilities of social intervention. The students perceived themselves as powerful agents of social transformation, for having been able to inform to the public, in an accessible and assertive way through digital technologies, knowledge built and learned at the university.